The Super Bowl 2022…The Crypto bowl
The Super Bowl is without question one of the biggest opportunities for advertisers. Standing out and building a buzz around a brand is key. And this year several cryptocurrency companies have entered the fray. Crypto companies are taking centre stage at this year’s Super Bowl. Giving the Super Bowl 2022 the name Crypto bowl
Why is the Super Bowl key to Crypto?
The fact is cryptocurrencies need to get their brand name and product offering out to as many people as possible.
Which is why cryptocurrency companies very motivated to pay the huge price tag. With the goal of a segmented captive audience glued to watching the game.
The prize of reaching millions of people with celebrity backed advertisement slots often ranging from 30 seconds upwards and costing millions.
Bitcoin has taken a hit
Recently the most popular cryptocurrency Bitcoin has fallen in recent times.
The cumulative market cap of cryptocurrencies went down dramatically between from May 2021 and June 2021, as digital coins where viewed as becoming less likely of an investment tool.
Some have suggested that this was attributed to China’s effort to stem coin mining. Slowing the expansion of cryptocurrencies within the country.
Why are crypto companies targeting of sports?
According to the Pew Research Centre 86% of US adults have heard of cryptocurrency. About 16% of people have bought it used or sold. Based upon this research the objectives are clear. And the activation strategy will be centred around engagement and uptake.
Big names in sports and acting are promoting cryptocurrency
FTX is one of the key cryptocurrency exchanges who have recruited retired seven times Super bowl champion Tom Brady to promote and inspire uptake.
FTX commercials plan to give away bitcoins as part of its promotions and activation strategy. Even Coin base has invested in the ad space for the super bowl. And Crypto.com employ the talents of actor Matt Damon as its brand ambassador.
The real cost of Advertising on the Super Bowl…
A spot doesn’t come cheap.The price of a 30 SECOND ad has gone from $5.6 million in 2021 up to $7 million.
This year…There’s a new crop of brands coming up trying to establish legitimacy and trust which is why they see this strategy as a way to build that with the viewing audience. By paying these prices it is seen by some as a way to establish themselves as the go to brand.
What it could cost for a 30 second Ad on the Super Bowl
As an example 7million is just for the media space. The cost of the commercial production needs to be added add on top of the fee for the media space.
And do not forget the ad agency fee on top of the media space fee and the production cost. Don’t forget the celebrity fee which could range from 1 million to possibly 8 million plus.
Most are buying ad space for the Super bowl with a 60 second ad…With the exception of Amazon who will go with a 90 second ad.
Can this spend be justified?
The tradition of watching the super bowl in America is key. More than 67% of American people are in front of a screen watching. Fully engaged and fully captive as they watch the events unfold.
How brands monitor the impact REAL-TIME
These days and the amount of invested spent … hoping for a hail Mary pass landing is not something which is acceptable these days.
Marketing Teams are assigned projects to monitor a full on real-time impact analysis. As the game is running teams are keeping a close eye on the KPI’s and conversion rate analysis. Along with a whole host of other segmented KPI’s which are getting closely captured.
And do not forget these strategy rooms have people reacting to a host of real time events to drive engagement on social media. Finding that one key golden moment is worth millions for a brand to react quickly to hit the viral moment.
Contact us for support on freelance or a flexible basis if you want to reach sports fans for your brand:
Email us @ Dynamic Sport Marketing Or call us: +31 0625568958
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