Sports Sponsorship

Sports sponsorship must deliver a win win for all parties. Maximising ROI is important to us at Dynamic Sport Marketing. We use our data driven approach to fully analyse and provide realistic opportunities that deliver measured outcomes.

Our step approach to sponsorship strategy is one which encompasses internal and external processes of theory and practice. Starting with a full discovery of all qualitative and quantitative data related to internal and external environments this analyses starts the discovery phase from which we develop the rest of the sponsorship strategy.

Dynamic Sports Marketing will advise on the alignment and the focus of a sponsorship strategy. With your long term goals in mind inline with your organisations objectives. Having in place a robust sponsorship strategy is key. Providing all involved in your organisation a foundation on which to gain a quick insight into your long term goals and objectives.

Dynamic Sport Marketing full understands that your sponsorship strategy dynamic. One which needs reviewing with the growth and development of the changing needs of your organisation.

Discovery

Data is key at this stage of the process a good sponsorship strategy needs to look fully at the internal and external aspects for a clear and concise picture of the environment in which it operates. The image above provides some insight into some of the key elements within this process.

Development

After the Discovery phase. Dynamic Sport marketing will provide a synthesised draft of your sponsorship strategy. Covering all the key elements for the development phase.

Audit

Once Dynamic Sport Marketing has delivered drafts of the sponsorship strategy and policy, the next key step is to fully grasp the impact of the strategy on other live sponsorship activities you have running. From tracking brand impact and the impact on business performance.

Testing

At this phase of the process Dynamic Sport Marketing will taking into account the likely outcomes of the proposed strategy. It is here at this point that Dynamic Sport Marketing will test the new proposal. At this point it’s all about exposing any misconceptions and lack of understanding around the strategy and brining internal people along in the process. Also included in the phase is research with the small cross section of the key targeting market to grasp their views and opinions.

Implement

Dynamic Sport Marketing ensure the minimisation of risks from the testing phase are implemented in the strategy. It is at this point in the process Dynamic Sport Marketing will find and implement the best fit solutions.

Review

Dynamic Sport Marketing will ensure a review of the strategy periodically With the aim of checking the strategy is delivering upon on its objectives. This Includes internal and external feedback and KPIs.

Contact us for support on freelance or a flexible basis if you want to reach sports fans for your brand:
Email us @ Dynamic Sport Marketin g Or call us: +31(0) 38 8520831

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