TikTok From 70 to 130 Billion Views
The Euro 2020’s seen TikTok rocket from 70 to 130 Billion Views in 4 Months, becoming the first sponsor of its type to take part in an event of this scale when the sponsorship deal with UEFA was announce in February. The announcement came months before the first game kicked off, which when you think about it an activation of this type and size is pretty special. Some brands spend years