Experiential Marketing

It is essential to set realistic, measurable objectives the organisation wants to achieve. Experiential Marketing is all about your brand and driving memorable experiences that will create brand awareness and affinity. Boosting all aspects of your marketing strategy and amplifying your brand awareness through a positive experience which will enhance your brand objectives.

By design of the experience we can analyses the uptake of the the market and target customer your brand wants to attract. This analyse is present in a form of engagement levels and demographics that engaged with the activation.

an exciting concept linked to the trends and interests of your target market is the foundation of creating and exiting and engaging concept that will fully envelop the demographic you want to engage. Activating their sensors and exposing your target marketing to your distinctive brand assets, through sound sights and physical interaction and if possible through all five senses.

the customer journey throughout the activation process until your end goal be it driving potential new customers to your website with exclusive discounts, more social sharing more product give aways. The objective at this point is to keep the positive experience going to provide a reward for taking part in the event. Creating an emotional and personal connection will result in more consumers potentially using your product long after the event is over. And hopefully triggering a top of mind as and when the consumer is in the space your products are.

Dynamic Sport Marketing will deliver the event from concept through to activation. With a full detailed engagement feedback with all details of the event to help broaden your audience and raise awareness about your event and products. More detail information on how to incorporate social media into your experiential marketing campaign can be incorporated in our flexible approach

Event profile is key to gain excitement and a build up to the event it is Dynamic Sport Marketing objective to ensure the experiential marketing experience is raved up 100%. by engaging through a number of channels depending upon the the objectives your brand wants to achieve.

KPIs are set at the beginning of the experiential marketing experience with a baselined established before the event. With a follow up two weeks after the event to engage recall levels. Cleary depending upon what the objectives are for the experiential marketing experience other KPIs may well be applicable, be it social, web traffic, through to discount up take. In any event a full KPI evaluation will be delivered to solidly investment returns.