Cause Marketing
Our Cause Marketing Approach
At Dynamic Sport Marketing we believe cause marketing can be a powerful catalyst for positive and meaningful change. We believe 100% in the power using the power of sports for good to drive social change.
Our cause marketing process is a collaboration between a for-profit business and a non profit organisation for a common benefit. Our approach to cause marketing also includes social or charitable campaigns put on by for-profit brands.
Statistics that Support Cause Marketing
According to a survey by the Markstein group -Seventy percent of consumers want to know what the brands they support are doing to address social and environmental issues and 46% pay close attention to a brand’s social responsibility efforts when they buy a product, according to the survey. In addition, a survey from a Cone CSR report states that 89% of consumers would to switch to brand that is actively associated with a good cause.
According to a survey commissioned by Channel 4… 57% believe brands should use advertising to raise awareness of social and ethical issues. Young people are receptive to ads with a social cause message. In the survey 60% of 16- to 24-year-olds claim to notice ads more if they deal with important issues. This is compared to 55% of 35- to 44-year-olds and 37% of those aged 45 and older.
Public opinion differs when it comes to brands supporting a good cause. Often seen as a form of sport washing and in some case often seen as a PR stunt with little to no long term impact. It is our goal to ensure the impact of the collaboration and outcomes are a win win for all stakeholders with resonant campaigns that cut through.
CSR activities corporate social initiatives:
- Cause Promotions
- Cause-Related Marketing
- Corporate Social Marketing
Identify your cause
Identify your cause
Determine your contribution
Determine your contribution
Companies can help a cause in a number of ways, not just monetary. Dynamic Sport Marketing can help your organisation define the options of your cause marketing objectives.
Involve your audience
Involve your audience
Dynamic Sport Marketing will help ensure involvement and engagement with your audience driving awareness of your chosen cause marketing campaign.
Strategising and Co-Promotion
Strategising and Co-Promotion
Dynamic Sport Marketing will help with omnichannel marketing strategies, awareness and exposure.
Impact Report
Impact Report
Dynamic Sport Marketing will communicate with all stakeholders and provide an impact report of the results of your cause marketing campaign.
Contact us for support on freelance or a flexible basis if you want to reach sports fans for your brand:
Email us @ Dynamic Sport Marketing Or call us: +31(0) 38 8520831
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