Brand Strategy

Our Brand Strategy Approach

The success of your brand strategy and the delivery of your brand is front and centre at Dynamic Sport Marketing. We believe teamwork and collaboration is key to offering you a bespoke fits for your objectives and goals.

Having a branding strategy is one of the key foundations of your business strategy, providing a competitive advantage for your business and enabling it to differentiate your products and services from those of your competitors.

An effective and well executed brand strategy leads to a consistent brand message, a strong emotional connection that resonates with customers, which should translate into higher brand equity. At Dynamic Sport Marketing we take into account the sustainability aspect of brand Strategy for the views and ideas of your demographic target market.

At Dynamic Sport Marketing it is key we understand your values and vision, by using qualitative and quantitive analysis of your brand to maximise your value proposition.

Brand Definition

Customers are looking for brands that are real, authentic, and provide a memorable experience they can share with others. It is important to note customers won’t always remember what you did or what you told them. They will definitely remember how you made them feel. Dynamic Sport Marketing will help you find the distinctive features that will build the mental recall of your brand in your space cutting through the noise. The path to recall…your brand needs to be accessible to form distinctive features for recall. Triggering recall, is key to your brand which goes beyond the actual product.

Positioning and Distinctiveness

The first step starts with a clear and concise understanding of what the brand is to represent and how it should be positioned with respect to competitors. Distinctive features can act as a proxy for your brand, which if strong can achieve the same ownership anchor.

Positioning of your brand is determined upon a number of business objectives related to your target market, product and you’re over all strategy.

At Dynamic Sport Marketing we can help you achieve these goals and provide you with an alternative way to position your brand and assist you achieve (TOMA) Top-Of-Mind-Awayness incorporating presence, relevance and prominence.

Brand Value

Brand value is often referred to perceived value, at Dynamic Sport Marketing we believe brand value is driven by the value you offer your target market, which is relevant to the core target marketing objectives you have pre-defined.

Positive value reinforcement of your brand value will grow, if your are relevant to your target demographic and you’re distinctive features cut through the competition. It is key your target market finds value in your brand which will foster a level of loyalty to your brand. This is the point where you need to stay fresh to remain Top of mind.

Brand Experience

We understand that your logo is not the entire brand experience. We understand the path to recall for your brand needs to be accessible. Establishing links to your brand’s key assets is fundamental to enabling recall and relevancy. And this is where relevant and targeted and on message copy can help form key assets for recall.

Often it’s not one thing that makes a known brand stand out, the most successful brands understand how all the elements of brand recall works given their demographic and objectives.

Top brands know how behaviours associated with the hierarchy-of-effects thinking, feeling and touch, can be affective for cognitive recall behaviours. With the goal of producing marketing campaigns touching on the key points can produce an effective strategy which can lead to you achieving your goals.

Awareness
Knowledge
Liking
Preference
Confidence
Purchase.

Brand Strategy

Establishing the presents of a well known brand is a process with the goal of building familiarity in the minds of consumers of your product. The fact is we all have a tendency to pay more attention to brands that are familiar.

At Dynamic Sport Marketing we understand your brand can act to connect a multi-platform campaigns..social Media… TV/ OTT…Advertisement, and or multi-channel distribution point in store or online. The messaging of your brand must be able to link across different massages for different products.

Contact us for support on freelance or a flexible basis if you want to reach sports fans for your brand:
Email us @ Dynamic Sport Marketing Call: +31(0) 38 8520831

Join Us on Linkedin

For a full list of our services click this link for an overview of our easy consulting services