The Euro 2020’s seen TikTok rocket from 70 to 130 Billion Views in 4 Months, becoming the first sponsor of its type to take part in an event of this scale when the sponsorship deal with UEFA was announce in February. The announcement came months before the first game kicked off, which when you think about it an activation of this type and size is pretty special. Some brands spend years
With the rise of social media, the potential power of the Sports Activist have a platform to directly reach generations. circumnavigating traditional forms of media filters with their views. Given the times we are living in it goes without saying the younger generation have been dealt a bad hand. From political and economic austerity and now the Covid pandemic. When a sports star makes a political or social point …
