5G and VR and AR in Sports Media in 2022
Will technology in sports media in 2022 like 5G, VR and AR change the way we view the landscape of sports? With the hype of the meta-verse gaining more pace with 5-G gaining traction and VR and AR.The building blocks of the technical trilogy are coming together. The fact is streaming has permanently altered how sports fans consume material. And how content owners sell and share their rights.
Gaining Traction
5G, VR and AR will drive change in sports media in 2022. Sports media streaming is gaining traction in the United Kingdom and Germany, and these two nations have the greatest generational gaps in streaming. Outside of sports, this reflects larger trends in streaming media consumption.
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We all know generation Z prefers video streaming, social media, websites, applications, social messaging, email, and podcasts over their elders.
Traditional forms of media are not the go too for the younger generation. Sports media must use social and digital channels like podcasts, and streaming to communicate and engage generation Z.
With the trend of Social media platforms entering the sports distribution market by providing highlights, behind-the-scenes footage, and even whole games. With the aim to reach the worlds first truly digital generation. For the older generation television and news newspapers are still their main go to for information.
In one of our blog posts called Prepare Sports Post Covid Pandemic.
A quote from George S-Patton said. Prepare for the unknown by studying how others in the past have coped with the unforeseeable and the unpredictable.
Moving forward as part of a digital strategy. Organisations who are not already digitally motivated will be forced into making this a priority if they want to grow.
Can Augmented Reality, 5G and Virtual Reality Drive Change
In our opinion virtual reality will never replace reality. The experiences and rituals we have can never be replicated in a virtual world. New ways of personalisation and more ways to interact with your team or player are becoming the trend.
This Will Lead key advancements.
1 The fan will become personalised and immersive.
2 Smart TV’s will provide new ways to watch sports
3 Fans will have more control over viewing.
4 Fans will have the choice to watch the game from multiple angles, see real-time shooting stats and player performances.
5 AI driven match highlights can be produced in seconds. Branded, and ready for NFT sales in seconds of a historical sporting event happening.
Co-watching solutions
As an example, Co-watching solutions for TV operators is fast becoming one way 5G will make this possible. Co-watching a soccer match or a popular TV show becomes a real user-friendly and new experience.
Virtual reality
Virtual reality appeared for the first time in 2018 for the FIFA World Cup, where all the 33 games were available through the BBC app.
With the start of the metaverse and the trend to more personally driven targeting of services. Will it ever replace the real life experience of going to a match? … maybe not for the next 5-10 years.
The Solution for empty stadiums
The potential to sell on-line virtual tickets to a truly Immersive experience makes for a very interesting concept from a commercial perspective.
Just imagine if the experience is 100% Immersive of actual being there in person the commercial value that would bring would be astronomical.
At Dynamic Sport Marketing
We are looking at what sort of technology would work. This would take the form of the fan at home having a direct audio feed into the stadium. With an A-R representation of the fan in a seat in the stadium. Supporters songs could broadcasted directly into the grounds. Which audio feeds sent back to the fans at home.
With artificial intelligence embedded into the broadcast feed to stop abuse. Fans will have a virtual team kit which they can buy through the clubs metaverse platform.
Reality Blended solutions.
Mixed reality is an upgraded form of augmented reality that incorporates components of virtual reality. Which integrates full virtual items into the actual environment. Which produces more immersive experience than virtual reality alone could.
Immersive apps combine the virtual and real worlds. Games are projected to a surface with all the data combined into the projection to view. Allowing for all the stats and angles you require.
The co-watching feature which is built into the video broadcast which allows individuals to connect virtual.
Allowing for Multi-User Interaction could be one of the ways to drive engagement and commercial objectives. Allowing users to share their experiences with others is an excellent method for increasing their immersion. Doing this promotes recommendations, which results in more downloads and growth for you.
Example Of How To Use Tech
As an example Pokémon Go shows how multi-user gaming and augmented reality (A-R) came together to produce an immersive experience that spurred huge growth. Driving commercial growth linked to fan shops and co-sponsors driven promotions.
Contact us for support on freelance or a flexible basis if you want to reach sports fans for your brand:
Email us @ Dynamic Sport Marketing Or call us: +31 0625568958
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